Volvo has always put the human in center. Whether its comes to safety, driving or the feeling you get when you turn the engine on, a Volvo is all designed around you. Even their TV-spots are so emotionally tailored to the Swedish population that they create a national sense of pride. How do you make a car configurator to do the same? First of all Volvo wanted to avoid the typical pitfalls car manufactures tend to fall into. We’re talking about features, coolness and technical details. Instead we focused on the user experience and the true beauty of the cars.
Role: Lead Designer
Date: 2014 - Present
Volvo has always put the human in center. Whether its comes to safety, driving or the feeling you get when you turn the engine on, a Volvo is all designed around you. Even their TV-spots are so emotionally tailored to the Swedish population that they create a national sense of pride. How do you make a car configurator to do the same? First of all Volvo wanted to avoid the typical pitfalls car manufactures tend to fall into. We’re talking about features, coolness and technical details. Instead we focused on the user experience and the true beauty of the cars.
Role: Lead Designer
Date: 2014 - Present
Volvo has always put the human in center. Whether its comes to safety, driving or the feeling you get when you turn the engine on, a Volvo is all designed around you. Even their TV-spots are so emotionally tailored to the Swedish population that they create a national sense of pride. How do you make a car configurator to do the same? First of all Volvo wanted to avoid the typical pitfalls car manufactures tend to fall into. We’re talking about features, coolness and technical details. Instead we focused on the user experience and the true beauty of the cars.
Role: Lead Designer
Date: 2014 - Present
Volvo has always put the human in center. Whether its comes to safety, driving or the feeling you get when you turn the engine on, a Volvo is all designed around you. Even their TV-spots are so emotionally tailored to the Swedish population that they create a national sense of pride. How do you make a car configurator to do the same? First of all Volvo wanted to avoid the typical pitfalls car manufactures tend to fall into. We’re talking about features, coolness and technical details. Instead we focused on the user experience and the true beauty of the cars.
Role: Lead Designer
Date: 2014 - Present
Volvo has always put the human in center. Whether its comes to safety, driving or the feeling you get when you turn the engine on, a Volvo is all designed around you. Even their TV-spots are so emotionally tailored to the Swedish population that they create a national sense of pride. How do you make a car configurator to do the same? First of all Volvo wanted to avoid the typical pitfalls car manufactures tend to fall into. We’re talking about features, coolness and technical details. Instead we focused on the user experience and the true beauty of the cars.
Role: Lead Designer
Date: 2014 - Present
